Strategy & Fit

7-Minute Go/No-Go Rubric

A downloadable rubric to quickly evaluate grant opportunities before investing significant time.

7-Minute Go/No-Go Rubric

Use this rubric to quickly evaluate grant opportunities. Spend exactly 7 minutes on this assessment.

Instructions

For each criterion, mark Go, No-Go, or Maybe. Count your scores at the end.


1. Funder Alignment (2 minutes)

Questions to Consider:

  • Does the funder’s mission align with your work?
  • Are their stated priorities a match for your programs?
  • Have they funded similar organizations or projects?

Decision: ☐ Go ☐ No-Go ☐ Maybe

Notes:


2. Eligibility (1 minute)

Questions to Consider:

  • Do you meet all stated eligibility requirements?
  • Are there geographic, organizational, or programmatic restrictions?
  • Is your organization type eligible?

Decision: ☐ Go ☐ No-Go ☐ Maybe

Notes:


3. Capacity & Timeline (2 minutes)

Questions to Consider:

  • Can you realistically meet the deadline?
  • Do you have the internal capacity to gather materials and provide inputs?
  • Is the timeline compatible with your other priorities?

Decision: ☐ Go ☐ No-Go ☐ Maybe

Notes:


4. Request Amount & Match (1 minute)

Questions to Consider:

  • Is the request amount appropriate for your organization size?
  • Can you meet any match requirements (cash or in-kind)?
  • Is the funding level worth the effort?

Decision: ☐ Go ☐ No-Go ☐ Maybe

Notes:


5. Competition & Win Probability (1 minute)

Questions to Consider:

  • How competitive is this opportunity likely to be?
  • Do you have a competitive advantage?
  • What’s your estimated win probability (be honest)?

Decision: ☐ Go ☐ No-Go ☐ Maybe

Notes:


Final Decision

Count your scores:

  • Go: _____
  • No-Go: _____
  • Maybe: _____

Decision Rule

  • 4-5 Go:Pursue this opportunity
  • 3 Go: ⚠️ Revisit in 1-2 weeks with more information
  • 0-2 Go:Pass on this opportunity

Next Steps

If Go:

  • Add to grant calendar
  • Schedule internal planning meeting
  • Begin prospect research
  • Identify materials needed

If Maybe:

  • Set reminder to revisit in 1-2 weeks
  • Gather additional information
  • Consult with team

If No-Go:

  • Document decision and reasoning
  • Remove from active consideration
  • Focus on higher-probability opportunities

This rubric is part of Wellridge Advisory’s resource library. For more tools and templates, visit wellridgeadvisory.com/resources.